Direction before execution.
Campaign Worlds for brands, artists and agencies.
Creative direction, key visuals and motion systems built around one clear idea.
What every project includes
A campaign needs more than content.
A campaign needs more than content.
It needs a clear concept, visual language and story. SO STUDIO builds the world first, then develops the imagery, motion and campaign system around it.
It needs a clear concept, visual language and story. SO STUDIO builds the world first, then develops the imagery, motion and campaign system around it.
Direction before execution.
Campaign Worlds for brands, artists and agencies.
Creative direction, key visuals and motion built around one clear idea.
Direction before execution.
Campaign Worlds for brands, artists and agencies.
Creative direction, key visuals and motion built around one clear idea.
SERVICES
THE OFFERS
THE OFFERS
THE OFFERS
$3K–$6K AUD
Adapted Campaign World
An existing SO STUDIO world adapted to your brand, product or launch.
Adapted campaign concept
Story and visual direction
3–6 key visuals
Motion direction
Rollout and application guidance
$3K–$6K AUD
Adapted Campaign World
An existing SO STUDIO world adapted to your brand, product or launch.
Adapted campaign concept
Story and visual direction
3–6 key visuals
Motion direction
Rollout and application guidance
$3K–$6K AUD
Adapted Campaign World
An existing SO STUDIO world adapted to your brand, product or launch.
Adapted campaign concept
Story and visual direction
3–6 key visuals
Motion direction
Rollout and application guidance
$8K–$15K AUD
Custom Campaign World
A bespoke campaign world developed specifically for your brand or launch.
Original campaign concept
Story and visual language
Selected finished assets
Motion direction
Rollout and application guidance
$8K–$15K AUD
Custom Campaign World
A bespoke campaign world developed specifically for your brand or launch.
Original campaign concept
Story and visual language
Selected finished assets
Motion direction
Rollout and application guidance
$8K–$15K AUD
Custom Campaign World
A bespoke campaign world developed specifically for your brand or launch.
Original campaign concept
Story and visual language
Selected finished assets
Motion direction
Rollout and application guidance
$15K–$25K+
Motion Campaign Direction
Motion direction for a campaign world, creating the visual and movement language for rollout by your team or production partner.
Campaign world development
Motion treatment
Hero film direction
Key visual system
Campaign toolkit
$15K–$25K+
Motion Campaign Direction
Motion direction for a campaign world, creating the visual and movement language for rollout by your team or production partner.
Campaign world development
Motion treatment
Hero film direction
Key visual system
Campaign toolkit
$15K–$25K+
Motion Campaign Direction
Motion direction for a campaign world, creating the visual and movement language for rollout by your team or production partner.
Campaign world development
Motion treatment
Hero film direction
Key visual system
Campaign toolkit
SO STUDIO takes on a limited number of projects at a time to keep each world focused, considered and properly directed.
COMMERCIAL APPLICATIONS
BUILT TO MOVE ACROSS INDUSTRIES
BUILT TO MOVE ACROSS INDUSTRIES
BUILT TO MOVE ACROSS INDUSTRIES
DO NOT DISTURB
POOLSIDE
GILT
LIVE WIRE
ANYWAY, STILL
Entry 005
HOSPITALITY · FASHION · LINGERIE
DO NOT DISTURB
A hotel world built on permanent guests, social permission and controlled excess, where public rooms quietly become private territory. Adapts across hospitality, fashion editorial, lingerie and fragrance.
Adapted campaign concept
3–6 campaign key visuals
Ensemble campaign casting
Motion direction
Rollout and application guidance
Reponsive Mode
From your scattered thoughts. increase
Height
896px
X
Height
1020px
SWITCH TO MOBILE
Custom
Libraries
Linear
Stops
0%
00D084
100 %
100%
00D084
100 %
Upload Image
Browse an image
Next >
CASTING
Ensemble Casting
PRODUCT
Product Integration
005
004
003
002
001
DO NOT DISTURB
HOSPITALITY · FASHION · LINGERIE
A hotel world built on permanent guests, social permission and controlled excess, where public rooms quietly become private territory. Adapts across hospitality, fashion editorial, lingerie and fragrance.
CASTING
Ensemble Casting
PRODUCT
Product Integration
Next >
DO NOT DISTURB
POOLSIDE
GILT
LIVE WIRE
ANYWAY, STILL
Entry 005
HOSPITALITY · FASHION · LINGERIE
DO NOT DISTURB
A hotel world built on permanent guests, social permission and controlled excess, where public rooms quietly become private territory. Adapts across hospitality, fashion editorial, lingerie and fragrance.
Adapted campaign concept
3–6 campaign key visuals
Ensemble campaign casting
Motion direction
Rollout and application guidance
Reponsive Mode
From your scattered thoughts. increase
Height
896px
X
Height
1020px
SWITCH TO MOBILE
Custom
Libraries
Linear
Stops
0%
00D084
100 %
100%
00D084
100 %
Upload Image
Browse an image
Next >
CASTING
Ensemble Casting
PRODUCT
Product Integration
Each Campaign World is licensed as an adaptation of an existing SO STUDIO world, with concept, key visuals and direction adapted to your brand or launch. Includes one adaptation pass and one round of refinements within the established visual system. Additional revisions, bespoke concepts or finished production are scoped as a separate commission.
Each Campaign World is licensed as an adaptation of an existing SO STUDIO world, with concept, key visuals and direction adapted to your brand or launch. Includes one adaptation pass and one round of refinements within the established visual system. Additional revisions, bespoke concepts or finished production are scoped as a separate commission.
What every project includes
What every project includes
THE WORLD SYSTEM
THE WORLD SYSTEM
THE WORLD SYSTEM
Concept
Story-first thinking
Story tension
Cultural and emotional tension
Casting and character direction
Human behaviour and attitude
Visual language
Image system and composition
Colour and setting logic
World rules and atmosphere
Key visual direction
Campaign-defining imagery
Motion language
Movement and pacing
Campaign application
Rollout and commercial adaptation
FAQs
Here you'll find answers to some of the things we are asked most often, from how we work to what inspires us.
Here you'll find answers to some of the things we are asked most often, from how we work to what inspires us.
SO STUDIO builds cinematic campaign worlds for fashion, beauty, fragrance, hospitality and music brands. Each world is a repeatable visual system — concept, story, key visuals and motion direction — that a brand licenses and adapts to its launch.
Based on the Gold Coast, working globally. Most work is delivered remotely, with campaign worlds built to be rolled out by your internal team, agency or production partner wherever you are.
Start with the project brief. It takes a few minutes and helps SO STUDIO understand your launch, recommend the right level of engagement and prepare for an initial conversation. SO STUDIO takes on a limited number of projects at a time.
Timelines depend on the tier and scope. An adapted campaign world moves quickly; custom and motion-led work takes longer. Start dates are staggered to keep each project properly directed, so timing is confirmed on enquiry.
Yes — creative direction is the core of every project. SO STUDIO builds the concept, story and visual system first, then develops the key visuals, motion direction and campaign applications around it.
Yes. Clients choose an existing SO STUDIO world and it's adapted to their brand, or a custom world is built from scratch. Either way the direction is shaped to your product, audience and launch.
Three tiers: Adapted Campaign World ($3K–$6K AUD), Custom Campaign World ($8K–$15K AUD) and Motion Campaign Direction ($15K–$25K+ AUD). Each world is licensed as an adaptation with defined deliverables and scoped revisions. Full details on the offers page.
Yes — SO STUDIO works with brands, agencies and artists, from funded and established brands to creative agencies rolling out campaigns for their own clients.
SO STUDIO builds cinematic campaign worlds for fashion, beauty, fragrance, hospitality and music brands. Each world is a repeatable visual system — concept, story, key visuals and motion direction — that a brand licenses and adapts to its launch.
Based on the Gold Coast, working globally. Most work is delivered remotely, with campaign worlds built to be rolled out by your internal team, agency or production partner wherever you are.
Start with the project brief. It takes a few minutes and helps SO STUDIO understand your launch, recommend the right level of engagement and prepare for an initial conversation. SO STUDIO takes on a limited number of projects at a time.
Timelines depend on the tier and scope. An adapted campaign world moves quickly; custom and motion-led work takes longer. Start dates are staggered to keep each project properly directed, so timing is confirmed on enquiry.
Yes — creative direction is the core of every project. SO STUDIO builds the concept, story and visual system first, then develops the key visuals, motion direction and campaign applications around it.
Yes. Clients choose an existing SO STUDIO world and it's adapted to their brand, or a custom world is built from scratch. Either way the direction is shaped to your product, audience and launch.
Three tiers: Adapted Campaign World ($3K–$6K AUD), Custom Campaign World ($8K–$15K AUD) and Motion Campaign Direction ($15K–$25K+ AUD). Each world is licensed as an adaptation with defined deliverables and scoped revisions. Full details on the offers page.
Yes — SO STUDIO works with brands, agencies and artists, from funded and established brands to creative agencies rolling out campaigns for their own clients.
SO STUDIO builds cinematic campaign worlds for fashion, beauty, fragrance, hospitality and music brands. Each world is a repeatable visual system — concept, story, key visuals and motion direction — that a brand licenses and adapts to its launch.
Based on the Gold Coast, working globally. Most work is delivered remotely, with campaign worlds built to be rolled out by your internal team, agency or production partner wherever you are.
Start with the project brief. It takes a few minutes and helps SO STUDIO understand your launch, recommend the right level of engagement and prepare for an initial conversation. SO STUDIO takes on a limited number of projects at a time.
Timelines depend on the tier and scope. An adapted campaign world moves quickly; custom and motion-led work takes longer. Start dates are staggered to keep each project properly directed, so timing is confirmed on enquiry.
Yes — creative direction is the core of every project. SO STUDIO builds the concept, story and visual system first, then develops the key visuals, motion direction and campaign applications around it.
Yes. Clients choose an existing SO STUDIO world and it's adapted to their brand, or a custom world is built from scratch. Either way the direction is shaped to your product, audience and launch.
Three tiers: Adapted Campaign World ($3K–$6K AUD), Custom Campaign World ($8K–$15K AUD) and Motion Campaign Direction ($15K–$25K+ AUD). Each world is licensed as an adaptation with defined deliverables and scoped revisions. Full details on the offers page.
Yes — SO STUDIO works with brands, agencies and artists, from funded and established brands to creative agencies rolling out campaigns for their own clients.
START A PROJECT
LET'S BUILD SOMETHING PEOPLE REMEMBER.
LET'S BUILD SOMETHING PEOPLE REMEMBER.
LET'S BUILD SOMETHING PEOPLE REMEMBER.
Whether you're launching a product, building a campaign or exploring a new direction, I'd love to hear about it.
Whether you're launching a product, building a campaign or exploring a new direction, I'd love to hear about it.
DIRECTION BEFORE EXECUTION.
DIRECTION BEFORE EXECUTION.
DIRECTION BEFORE EXECUTION.
