SO STUDIO is a creative direction studio built around story, image and atmosphere. Through cinematic world-building, visual direction and motion, the studio creates campaign ideas designed to feel distinctive, cohesive and memorable.

SO STUDIO was founded by Creative Director Sarah O’Connor after more than a decade working across branding, digital experience and creative leadership. The studio was created to develop campaigns from the inside out, beginning with story, tension and visual language before extending into imagery, motion and application. The result is work with a clear identity, designed to carry across an entire launch. Based on the Gold Coast. Working globally.